Around 20% of property transactions in Australia occur off market, meaning homes are sold privately through agent and buyer networks rather than through public advertising campaigns. Within buyer’s advocacy transactions, this proportion can be significantly higher. At Peritum, 70–80% of our purchases are secured off market through established industry relationships and proactive market searching.

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Vendors choose to sell off market for several reasons. Privacy, convenience, reduced marketing costs and faster transaction timelines are common drivers. Some vendors prefer to avoid open inspections and extended public campaigns, while others prioritise a more controlled and discreet sale process.

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For buyers, off market opportunities can create strategic advantages. With fewer buyers aware of the opportunity, competition is typically lower, allowing for more measured negotiations compared to highly competitive auction or public listing environments.

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Early access is another key advantage. Off market properties are often shared within professional networks before they are publicly listed, giving buyers the ability to assess value and suitability before broader market demand builds.

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Access to off market property is largely relationship driven. These opportunities move through trusted agent and buyer networks rather than public listing platforms, which is why buyers advocates are able to access them.

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From a purchasing strategy perspective, off market buying still requires careful due diligence. Property value, growth fundamentals, condition and long term performance potential remain essential considerations. The advantage is often in timing, information and negotiation positioning rather than reducing the need for research.

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In competitive markets like Melbourne, off market opportunities can play an important role in helping buyers access quality stock with less competition.